And it's a little like traffic school for the Internet.
By David A. Kaplan
FORTUNE -- Bruce Carlisle is a 55-year-old entrepreneur in the Bay Area. He's the founder of Conference Hound, a search platform for people attending business conferences. Last October, he was attending a big Bob Dylan concert in downtown San Francisco. As the show wound down, Dylan sang "Like A Rolling Stone." Carlisle impulsively took out his iPhone MORE